Alot of People Won't Care When (If) ObamaCare Website Is Fixed

I was an e-commerce executive back in the day (circa 1998) when websites were just getting going as a way of doing business.  This was just before the dot com era blew up spectacularly.  I remember pow-wowing with alot of other people trying to figure out online marketing in its infancy.  It was a key challenge understanding how to convert a visitor to your website into a customer, and I remember a lecture given by one executive who compared a particular website to Napoleon's march on Moscow.  The longer and more arduous the journey, the more visitors will die off like Napoleon's army, never to return.  Of course, this has become basic marketing wisdom as the online world has matured.

The people at ObamaCare have not seemed to absorb this basic wisdom.  As people meet with problems and dissatisfaction in signing up for health insurance via the online portal, many of those people will never come back.  They can fix all those "glitches" (which, of course, aren't really glitches) but a huge chunk of customers aren't coming back.  They're as dead as Napoleon's legions.  The botched rollout of healthcare.gov may be a fatal stumbling block to an already rickety law.

UPDATE:  Avik Roy is the world class champion of the Skeptical ObamaCare Analysts and he says the problems are technical but derive from philosophical/political considerations.  It's a Catch-22.  No political reassessment no technical fix.  Yes, technical fix and you unleash a world of political problems. Rock. Hard. Place.