Tuesday, May 15, 2012

Indra Nooyi's Run Ruining Pepsi Is Over

When a great American company has a crappy CEO, that CEO eventually gets fired.  When a great American company has a crappy CEO that is part of a protected class of people under our crazed progressive victimologist caste system, that CEO gets to hang on because Boards of Directors are loathe to fire, say, a woman CEO.  That is until the world's patience runs out.  That is why, for example, glamorous but worthless Andrea Jung hung on so long at Avon.  That is why Indra Nooyi has hung on so long at Pepsi long after she has proven disastrous
A fair question might be “What exactly has Mrs. Nooyi been doing for four years other than letting the company’s flagship product wither and it’s marketing talent flee?”  Easy.  Trying to sell healthy foods.  But it’s more than that.  The strategy is apologetic, it reeks of shame and a desire for absolution and forgiveness.  Ms. Nooyi has infected a successful US company with the destructive ethos of global do-goodism.  Instead of understanding Pepsi’s success and taking pride in producing products that are loved the world over, Pepsi donned the hair-shirt and acted as if it was some kind of an NGO.
Well that is about to change.  Uber-activist investor, Ralph Whitworth is reported to have taken a stake in Pepsico.  When Whitworth crashes your party, a CEO departure is usually the minimum amount of change in the offing.  Nooyi's run dressing Pepsi up as an acceptable company by the standards of global elites is over. 

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