Friday, March 14, 2014

Duke U. Still Terrible at PR

In the aftermath of the Duke lacrosse travesty, I proclaimed that future students of leadership and public relations study the moves of Duke President Richard Brodhead as a perfect case study of what not to do and how not to act.  Turns out Brodhead is still the master of disaster in terms of PR.  Granted, Miriam Weeks's activities and skewed worldview is not Brodhead's fault, but how Duke is perceived and represented in the media is under his purview.  And it's not pretty.


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