Wednesday, April 17, 2013

More Stealth Inflation

It's rampant
The company is unveiling a bow tie shaped can that will mirror the brand's longtime bow tie logo.
Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces. 
Unless you're getting a 6% price break, you just got prices raised on you.  That new can is an inflation delivery device.

This is how clever marketing organizations cover up the inflationary "crapify" maneuver.


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