Volkswagon Learns Elementary Marketing Lesson

Namely, that people won't pay $70,000 for a Volkswagon. Business school may be overrated, but the brass at Volkswagon could have used a freshly-minted MBA or two, someone for whom Marketing 101 is not a distant memory, to help them avoid such a bone-headed move. Or maybe they could have just looked around their own industry...people will only buy a $70,000 Toyota if it is called a Lexus.