Bloomberg In Bizarre Swipe at Republicans...of 1932

Please tell me what is the point of this story:

Republicans Ignore Depression, Brawl Over Booze

It has exactly no current affairs relevance; it is, literally, a story about politics in the 1930s.  Actually when I read it, I thought that Bloomberg got the parties confused because, after all, it is the Democrats who are giving untoward special focus on boozing it up.  No such luck, it's just a gratuitous reach back into the past some eighty years in order to concoct some copy that bashes Republicans over prevailing poor economic conditions.  Hmm, why would that be valuable if you are a media organization in the tank for Obama??  And to think that this little tidbit was given a slice of the precious little real estate available on Bloomberg's homepage.  It's not like there are other big economic issues to talk about...