Diesel Momentum Is Building

I was excited to see my first TV commercial touting Ultra Low Sulfur Diesel the other day (see "Blue Sky" here). Hopefully the public will begin to see diesel as the clean, efficient advancement to existing hydrocarbon technology that it is. What we need to do is embrace the notion that we can make economically efficient hydrocarbon power cleaner by incremental steps rather than pursue some chimerical clean replacement for hydrcarbons. ULSD is great step. Let Ed Begley have his Prius, give me one of these. We'd be doing about the same for the environment, but I'd be doing it in style!

J.D. Power, for one, is quite optimistic.