Friday, December 01, 2006

Boeing vs. Airbus Rivalry Upped

Lately it has looked, by all accounts, that Boeing was standing over Airbus like Muhammad Ali over Sonny Liston, but, if you have a subscription to a certain pink, foreign newspaper (or you can go here), it looks like the greatest business rivalry on earth is back on. With that said, fixing the problems with the A380 while simultaneously launching the A350 will be an enormous challenge. It would be mind-bogglingly difficult for even the most efficient and capable profit-seeking enterprise, but it will be that much harder for a hybrid enterprise like Airbus, where private, profit-seeking incentives are assaulted by political aims and the desire for patroange. It will be interesting to see if, in this alt-history tale, Sonny Liston has any fight left in him or whether he will get up only to fall back to the mat again.

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