The Diesels Are Coming!
Here is a great roundup of what some of the premier automakers are thinking regarding plans for diesel cars in the US market.
My takeaways:
1) too bad that California seems to be a roadblock to getting an energy efficient diesel powertrain wrapped up in a bitchin' BMW skin.
2) Dieter Zetsche appears to be making a bolder move than I first thought by hitting the market early with MB's BlueTec models. Who knows if it will pay off, but it seems like as good a strategy as any to make up the ground they have been losing to BMW.
My takeaways:
1) too bad that California seems to be a roadblock to getting an energy efficient diesel powertrain wrapped up in a bitchin' BMW skin.
2) Dieter Zetsche appears to be making a bolder move than I first thought by hitting the market early with MB's BlueTec models. Who knows if it will pay off, but it seems like as good a strategy as any to make up the ground they have been losing to BMW.
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