Bloomberg: "We are Just As Arrogant, Clueless as the Big Boys"

Don Luskin has drawn the ire of a Bloomberg staff reporter, who laments that the financial news network is not seen as "the mainstream media." Mr. Donmoyer makes the case quite poignantly, by virtue of his arrogance and cluelessness, that Bloomberg is indeed a member, in spirit at least, of the "MSM."

Of course, I have made the case in this blog, (here and here for just the latest examples) that Bloomberg is MSM-esque in its blatent liberal bias. The evidence is overwhelming but you can pretty much call it thus knowing that Al Hunt runs the show for Bloomberg news. You would think that the leading name in financial news would understand that its client base, while human and certainly possessing of political views, is market-oriented and values cold, clinical reporting that aims to illuminate the prevailing reality in the marketplace regardless of whether it reaffirms their idealogical viewpoint. Market participants can't afford to be blinded by idealogy, it's too expensive. Bloomberg's desire, desperate yearning actually, to be seen as "mainstream" trumps the sensible marketing dictum "know your customer."